Autobahn
Business aspiration
As the UK’s leading independent Porsche and high performance vehicle retailer, Autobahn aspires to continue to lead the market and promote its brand using online as the backbone of its marketing channel.
Insight
Our research highlighted a gap in the market within the automotive search space: despite a competitive industry offline, the online search space for performance vehicles remained a relatively open market. Our research also highlighted that many customers were repeat and referrals.
Solution
We implemented an SEO strategy focusing on increasing Autobahn’s on page content and overall relevancy to the sector, coupled with an ethical link building strategy. To increase retention of existing customers and improve referrals, we adopted an ongoing blog and newsletter strategy.
Results
Autobahn now occupies key “Porsche” search space within all of the UK search engines, leading to an increase of over 40% unique visitors within the first 6 months. Our ongoing content and newsletter strategy has continued to improve the readership and subscription levels attained on the site.
